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PROJECT:
LOS
ANGELES
WRAPS
​• Logos
• Signage
• Web Design
• Vehicle Wraps
• Merchandise
• Apparel
COMPANY
LAUNCH
Born out of a brainstorming session, LA Wraps grew to be the main focus for Sirena, Inc., its parent company.
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Within the first year, we started to get noticed by Hollywood. I was given the chance to design the majority of vehicles featured in a new TV show.
VEHICLE
WRAPS
In order to establish a process for design and production, I measured and wrapped the first few vehicles myself, correcting errors along the way.
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This knowledge was useful when hiring and training staff as the business grew.
​LOGOS
The concept for the main logo was combining luxury with a street vibe.
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A secondary logo was created specifically for merchandise and apparel. The concept stayed the same, but with more emphasis on a car culture aesthetic.
WEB
DESIGN
From the launch, I designed every aspect from site map to icons. I designed various versions, always with the user experience in mind.
​
Even though the design has been taken over by a firm, it still features many of my original designs.
​FILMING
I designed vehicle wraps that were the basis of the TV show Rock My RV.
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The show was excellent exposure for the company. Some of the wraps even made appearances in films.
APPAREL
The brand was promoted through apparel and merchandise sold and given away at races and events.
BACKGROUND
Sirena has many different companies. These are a few I was involved with. As an idea grew, it became an actual company, and I designed websites accordingly.