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PROJECT:
LSI
ASSOCIATE
BOARD
• Logo
• Event Promotions
• Social Media
• Marketing
THE
MISSION
The auxiliary board was in need of a kick start to breath life back in to a group that was starting to fade away.
BOARD
DECISIONS
As a board, we decided to change our image to reach a broader audience.
We wanted a vibe that was energetic and inviting to new members
DESIGN
SUPPORT
First order of business was changing our name. The next step of rebranding was updating the logo that invoked a sense of inclusion as well as being fun.
The inspiration is a butterfly, an icon for people with lupus.
REVITALIZED
GROUP
The group was excited to be part of the design process and knew they were being properly represented with the changes.
The marketing for the events proved successful. Not only is the board raising money for charity, they feel great about their contributions and having fun doing it.