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PROJECT:
LSI
ASSOCIATE
BOARD
​• Logo
• Event Promotions
• Social Media
• Marketing
THE
MISSION
The auxiliary board was in need of a kick start to breath life back in to a group that was starting to fade away.
BOARD
DECISIONS
As a board, we decided to change our image to reach a broader audience.
We wanted a vibe that was energetic and inviting to new members
DESIGN
SUPPORT
First order of business was changing our name. The next step of rebranding was updating the logo that invoked a sense of inclusion as well as being fun.
​
The inspiration is a butterfly, an icon for people with lupus.
REVITALIZED
GROUP
The group was excited to be part of the design process and knew they were being properly represented with the changes.
​
The marketing for the events proved successful. Not only is the board raising money for charity, they feel great about their contributions and having fun doing it.